Monthly Webinars Free for Everyone
Developing an Online Marketing Plan
Join us online at 7 pm EST on Monday, January 23, 2012
Learn about the key pillars of online marketing - content, SEO, social media, email and PPC ads - and how to create a winning plan for your campaign or organization. Length: 60 minutes.Free
Effective Email Marketing Techniques
Join us online at 7 pm EST on Monday, February 13, 2012
Discover how to create email messages that resonate with your audience. We'll examine subject lines, targeting, frequency, calls to action, and measuring results. Length: 60 minutes.Free
Leveraging Social Media Networks
Join us online at 7 pm EST on Monday, March 12, 2012
How can your campaign or organization best use social media and which networks should you focus on? We'll review Facebook, Twitter, Google+, YouTube, Flickr, and others. Length: 60 minutes.Free
Raising Money Online
Join us online at 7 pm EST on Monday, April 16, 2012
Learn tips for increasing online donations, including targeting and segmenting donors, using effective calls to action, creating fundraising pages, and encouraging monthly contributions. Length: 60 minutes.Free
Engaging Your Volunteers
Join us online at 7 pm EST on Monday, May 14, 2012
How can your campaign or organization best engage with and empower your volunteers? We'll discuss segmentation, recognition, management, and tools you can use. Length: 60 minutes.Free
Media Relations
Join us online at 7 pm EST on Monday, June 11, 2012
Learn how best to communicate with and engage your local media to increase your "earned" (free) media exposure. We'll examine press releases as well as how to monitor online news. Length: 60 minutes.Free
In-depth Monthly Webinars Free for CivicLink Clients
Understanding and Targeting Your Audiences
Join us online at 7 pm EST on Tuesday, January 31, 2012
Learn how to identify and create personas for your voters, volunteers, donors, supporters, media, bloggers, etc. These personas help you create effective messaging and content. Length: 60 minutes. Free for CivicLink clients; $25 pp for non-clients.$25
Content Marketing and Search Engine Optimization (SEO)
Join us online at 7 pm EST on Tuesday, February 28, 2012
Discover the different types of content you should have on your site and how to create an editorial calendar. We'll also look at using keywords and link building for SEO to optimize rankings. Length: 60 minutes. Free for CivicLink clients; $25 pp for non-clients.$25
Creating and Administering Facebook Pages and Ads
Join us online at 7 pm EST on Tuesday, March 27, 2012
Learn how to create and administer a Facebook page for your campaign or organization, including how to engage your fans. We'll also review how to create targeted Facebook ads. Length: 60 minutes. Free for CivicLink clients; $25 pp for non-clients.$25
Using Google+ Circles and Hangouts
Join us online at 7 pm EST on Tuesday, April 24, 2012
Learn how to use Google+ to communicate with your supporters, volunteers, bloggers and the media. We'll look at using Circles to target your content and Hangouts for volunteer virtual meetings. Length: 60 minutes. Free for CivicLink clients; $25 pp for non-clients.$25
Using Twitter for Updates and Monitoring
Join us online at 7 pm EST on Tuesday, May 22, 2012
Discover how to use Twitter to keep your supporters and volunteers updated with your latest information and activities. We'll also review the best tools for monitoring the Twitter stream. Length: 60 minutes. Free for CivicLink clients; $25 pp for non-clients.$25
Tools for Monitoring Online News
Join us online at 7 pm EST on Tuesday, June 19, 2012
How can you stay on top of news items and mentions of your campaign, your opponent, hot issues, and more from across the web? We'll examine tools you can use. Length: 60 minutes. Free for CivicLink clients; $25 pp for non-clients.$25
